diff --git a/boot/bootflow.c b/boot/bootflow.c
index ff98cc4aa56..28502c309b6 100644
--- a/boot/bootflow.c
+++ b/boot/bootflow.c
@@ -754,6 +754,7 @@ void bootflow_free(struct bootflow *bflow)
 	free(bflow->fname);
 	if (!(bflow->flags & BOOTFLOWF_STATIC_BUF))
 		free(bflow->buf);
+	free(bflow->logo);
 	free(bflow->os_name);
 	free(bflow->fdt_fname);
 	/* bootmeth_priv is only set when method is set */